I’ve lost count of how many times someone on my team asks for conversion goals, financial projections, or some random analytical metric. Then I direct them to my lengthy, indecipherable, static Google Sheets projections and say “I’ve already shared this doc with you, but here you go again!” If you’re familiar with this situation, you’re not alone.
Launching a new SaaS startup in a cutthroat market is challenging. But the end result can be rewarding when properly executed. There is little forgiveness for mistakes and miscalculations. This article will explain when and how you should scale your SaaS startup while avoiding common pitfalls.